Scaling sustainable fashion with AI: What we learned from Europe’s Top Tech conferences

As the fashion industry evolves, so must the technologies that support it. That’s why our CTO, Carlos, recently embarked on a European conference tour to deepen our understanding of AI’s role in building responsible, circular, and scalable fashion systems.

From Agile Meets Architecture in Berlin to QCon London and the GEN AI Summit Valencia, Carlos met with experts at the intersection of AI, systems architecture, and product management — asking one key question:

How can emerging AI tools help us solve the critical reverse logistics and sustainability challenges in fashion?

From Tech Talks to Fashion Impact

Carlos didn’t just attend — he shared CIRQUEL’s vision with global audiences. In his lightning talk at QCon, he explained how we use a lean MVP stack — Astro + Cloudflare Pages + Supabase — to prototype and iterate rapidly on sustainability-first digital solutions for circular fashion brands.

At each stop, the message was clear: technology has the power to transform industries — but only if we build with intention, integrity, and eco-consciousness.

🧠 AI That Works in the Real World

From Clara Matos’ talk at QCon, we gained valuable strategies for building production-ready AI systems. Grading AI outputs with hybrid evaluation techniques and developing eval-driven workflows helps ensure reliability — a mindset we're adopting as CIRQUEL scales.

🌱 Greener Code = Greener Planet

From Bjorna Kalaja at Agile Meets Architecture, the discussion on refactoring for environmental impact was a wake-up call. Sustainable software isn't just nice to have — it’s a necessity.

🤖 The AI Adoption Roadmap

Dr. Milos Borenovic’s vision of agentic AI — where entire business functions could soon be powered by autonomous systems — is the future we’re preparing for. CIRQUEL is already planting the seeds as a true AI-native startup, exploring both bottom-up (team-level tools) and top-down (strategic automation) use cases.

What This Means for CIRQUEL

This tour wasn’t just about tech; it was about making sure that our tech aligns with our ethics.

At CIRQUEL, we’re working to reshape how fashion brands sell and recover clothing through AI-powered circular systems and forecasting tools. From helping brands extend product life to optimizing take-back and resale models, everything we build supports our mission:

Make clean, circular, and conscious fashion accessible — for people and planet.

💬 Join Us

Are you a fashion brand, tech innovator, or systems thinker committed to sustainability? Let’s connect. The future of fashion isn’t fast — it’s smart, clean, and circular.

🌀 Learn more at https://cirquel.co📩 Contact us to explore partnerships🔗 Follow us for updates on LinkedIn, Instagram, and beyond

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